Popup-Advertisement

Popup-Advertisement
Pop Up-Advertisement (Pop Up Banner) ist eine schwächere Form der Unterbrecherwerbung und wird in einem eigenen, meist kleineren Browserfenster dargestellt. Im Gegensatz zum Interstitial beeinflusst hier der Benutzer aktiv die Betrachtungsdauer, da er sie selbst abkürzen kann. In den meisten Fällen besteht auch hier eine Verbindung zur Homepage des Werbetreibenden, die mit einem Click in einem neuen, grösseren Browserfenster angezeigt wird.

Online-Wörterbuch Deutsch-Lexikon. 2013.

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